WHO REALLY SELLS YOUR HOME
listing agent markets your home but rarely brings a buyer that will buy your
home. There are thousands of Realtors in Palm
Beach County and its these other agents that will actually sell your home based
on information they see in the MLS. It is these agents you must keep motivated.
These agents spend time cultivating and maintaining clients
and drive clients all around the county looking for homes.
These agents are motivated by a homes commission structure
and bonus if any. If there are two similar homes for sale in
a neighborhood if one home has a lower commission than the
other the home with the highest commission will sell first.
Thus it is essential you offer a commission to agents that
supply a buyer and the commission is of similar size to
those offered by others.
WHAT IS THE MLS
The Multi-List Service is a database that only licensed
members of the National Association of Realtors have full
access too. The database contains all the details about
every home for sale.
The details include;
·Price and Terms
·Directions to the Home
·Commission and any bonuses that apply
·Photographs (Up to 16 photographs may be
provided in the Palm Beach area)
When you visit a site like HarderAndSmarter.com and perform
a home search you are accessing the MLS.
WHY DO REALTORS CHARGE SUCH A LARGE FEE
a traditional office the listing
broker normally sets a minimum sales commission. This sales commission is normally
split equally between the Realtor that sells the home and the Listing Agent.
Being a Realtor is costly. There are fees for joining the National
Association of Realtors, fees to join the MLS, Error and Omissions Insurance
fees, lockbox ekey fees, in addition to the cost of state mandated education.
All these fees occur before a agent even lists of sells a house. Upon listing a
house most good agents will then market the house. Marketing may involve signs,
internet activity, virtual tours, printed brochures, print advertising etc.
WHAT IS A CMA
Comparative Market Analysis provides you with an opinion of your homes value
based on previous sales, current listings and expired listings. The previous
sales provides information on how much buyers have been willing to pay for homes
in the area and gives a indication on how prices are trending. The homes
currently on the market provides information concerning how other sellers are
approaching the market. all other things being equal a buyer will buy the lowest
price home that meets their needs that they examine. The expired listings show
what has failed to sell and provide important feedback in how not to price or
what characteristics are turning off buyers.